Zynga is Making Efforts towards a US Merger
Zynga, online gaming company has requested the Nevada gambling regulators to make a decision that could help them pave the way for it to enter the U.S. gambling market. In October Zynga disclosed that they signed a deal to offer online poker and casino games that are played with real money in the U.K. These games are to go live in the first few months of 2013.
The Regulated Market
Zynga Inc. announced that they are pursuing an "application for a preliminary finding of suitability" from the Nevada Gaming Control Board. Zynga says that this is part of their plan to get into the regulated market. However, Zygna has not yet disclosed what their plans are for the gaming license. Currently, Zygna games are played predominantly on Facebook but there has been a slow down in recent months. They are seeking additional revenue sources that surpass Words with Friends and FarmVille 2. Zygna, a San Francisco-based company says the whole process will take 12 to 18 months to complete.
If Zygna clears the first part of the regulations they will be allowed to then apply for a gaming license in the state but that could take a couple of months. Zynga's stock rose 17 cents, or 7.1 percent, to close Thursday at $2.49. The company went public about a year ago, when its stock priced at $10 per share.