Major Casino MGM Resorts has taken the plunge into online Gaming with the launch of an online Casino and Poker platform. A high profile entrant into the igaming/online Casino to be sure. Las Vegas based MGM Resorts announced the move only this week, joining New Jersey's vibrant online gaming space. MGM Resorts sealed a partnership with established and respected, global, online game provider GVC Holdings PLC. The platform will use the MGM brand and operate under the license of the Borgata Hotel Casino & Spa, which is fully owned by MGM Resorts as well as online casinos: nj.parypoker.com and BorgataCasino.com.
MGM Resorts needs no introduction. The "Lion" mascot is well know Around the World Slots not just in Las Vegas, USA. This wealth of experience will no doubt contribute to the service provided. GVC Holdings, on the other hand provide the expertise and know how to operate state of the art platforms, services and quality entertainment. This is without a doubt a milestone for MGM as well as the online casino industry. Welcoming a renowned brand name such as MGM Resorts to the online gaming industry is a seminal development of seismic proportions. Corey Sanders, Chief Operating Officer of MGM Resorts commented about the move by saying, “This is a historic moment for MGM Resorts to be launching real money online casino and poker under the MGM brand for the first time."
Over 300 games are to be offered by the new casino operators. Playable on all platforms (desk/lap top & mobile/tablet). There will also be regular Poker tournaments. There will be a great selection of New Slot Games, Classic Slots, Table Games, a variety of Poker games, Blackjack, Roulette and other popular game varieties and themes.
With this strategic foray into online gaming market, MGM could propel the Borgata to its leading position in the New Jersey online gaming market. A position held from inception of the industry in New Jersey up until September 2016, having been overtaken by Golden Nugget. Slipping further to second, then third place, the Borgata, by teaming with MGM Resorts will regain top spot. COO Corey Sanders, commented about the partnership; "GVC has been a first-rate partner for us, and we are excited about the possibilities of extending that partnership as regulated markets open up in the U.S.". GVC has a license to operate in 18 different jurisdictions offering B2B and B2C gaming technology solutions. Furthermore, GVC acquired bwin.party in February 2016 opening up the doors to the New Jersey online casino/iGaming jurisdiction. bwin.party operates BorgataCasino.com. GVC’s Chief Operating Officer Shay Segev was also positive about the outcome of this strategic partnership, saying; “We are delighted to extend our relationship with MGM Resorts and to be launching casino and poker under the playMGM brand in New Jersey."
One thing is for sure, this news has galvanized the industry and created lots of excitement and expectations. The industry (players and game developers) are in anticipating the actual launch of the playMGM brand, online Casino and platforms with bated breath and heated anticipation. Expect the unusual, expect excellence in iGaming. MGM Resorts, in collaboration with its strategic and impressive list of partners, will take the industry by storm.