Many players and members of the well known Bodog casino brand were surprised this week to find that the casino name has changed together with the website address. On further investigation players will note that the casino is still exactly the same and in fact even offers some new improved services and options. Previously the Bodog brand was licensed to MMGG, the Morris Mohawk Gaming Group; this license is due to expire at the end of the year. The owners of the MMGG took prompt action and rebranded their own successful operation. In their words it is the “same operator, new name and look”.

A Name to Remember

The new brand which will soon become a household name is Bovada and can be found at Bovada.lv. Explanations for this new name have been in abundance but one of the favorites is that the letters B and O in the name will help existing members find the new name because of its similarity to the old Bodog name. It is also a unique name that is solely owned by MMGG so there will be no need for rebranding. The .lv at the end of the name and website location is designed to remind players of Las Vegas, the centre of the gambling world in the US. Bovada.lv is designed for the US player and not only offers a wide range of easy to deposit options for American players but it also offers a full and comprehensive customer service and support that is available around the clock day and night for US players with toll free numbers for the different areas of the casino including the casino, banking, poker and so on.

New Brand Promotions

Existing players from the old brand name Bodog.eu will have no trouble at all signing in to the new casino with their existing account information and password. The history of each player from the old name remains in the new casino together with any casino or bonus balances. The new brand offers a whole range of exciting promotions especially for the fast approaching holiday season where players receive a chance to enter the Grand Prize Draw for every dollar they spend. The Grand Prize Draw runs from December 19th to January 9th and is full of exciting holiday destinations amongst other prizes that can be won. All of the games at the new Bovada casino are the same as the old website, games from Real Time Gaming. In the downloadable version of the casino, there are over 120 casino games to choose from. At the new website players can also choose the instant play option where there are 14 table games, 22 slot games, 17 video poker games, 24 progressive games and 4 specialty games to choose from. One of the features of the fresh brand is that players can navigate from the instant casino back to the main casino and banking without having to close the game they are in.
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Exciting New Features

Other new features of this rebranding wonder for US players include the useful deposit/buy option where players can now buy or deposit casino chips directly within the game through a pop up window with no need to navigate away from the game. This of course keeps the player involved in the action at all times. Another of the new features includes the newly designed and improved personal account section where players can review their account history, withdrawals, deposits and bonus usages with one click and in a very well laid out forum. This new branding of an existing well run site by Morris Mohawk Gaming Group offers much more to the player and promises a future for online gaming in the US with an efficient well run and enjoyable casino to play at.